![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBZJhdTPCGlZ31dkEZgU2tcNSkfKtJDt2fZMZb7buVtIphDcqDygPnrOTNk9aQ4-EsTohJ-f3xZ0w0lj1Jyj5hyphenhyphen6Ud_d7wXwikEsiMJqIsnbkSOEJTtCymEGlxLJN17bnSBM5fNFgqbvNL/s200/gambar+buku.jpg)
TUBAGUS WAHYUDI Program Pascasarjana Ilmu Manajemen ( www.manajemen.fem.ipb.ac.id ) Fakultas Ekonomi dan Manajemen ( www.fem.ipb.ac.id ) Institut Pertanian Bogor ( www.ipb.ac.id ) Customer Behavior Class Department of Family and Consumer Sciences, ( www.ikk.fema.ipb.ac.id ) College of Human Ecology ( www.fema.ipb.ac.id ) Bogor Agricultural University IPB ( www.ipb.ac.id ) Prof Dr Ir UJANG SUMARWAN, MSc ( www.sumarwan.staff.ipb.ac.id ) Text Book Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia. ISI BUKU · BAB 1. PENDAHULUAN .............. 1 · BAB2. MOTIVASI DAN KEBUTUHAN .............. 23 · BAB 3. KEPRIBADIAN .............. 37 · BAB 4. KONSEP DIRI DAN PERILAKU KONSUMEN .............. 61 · BAB 5. PENGOLAHAN INFORMASI DAN PERSEPSI KONSUMEN .............. 95 · BAB 6. PROSES BELAJAR KONSUMEN .............. 117